Why Outsourcing Digital Marketing in the Holiday Home Industry Is a Smarter, More Affordable Choice
Outsourcing digital marketing is becoming increasingly popular across the holiday home and holiday park industry — and for good reason.
Holiday parks, manufacturers, and holiday home operators face growing competition, rising costs, and increasingly digital customer journeys. Buyers and renters now research extensively online before making contact, meaning visibility, trust, and consistency matter more than ever.
For many businesses, outsourcing digital marketing delivers better results at a lower cost than managing everything in-house.
What Is Outsourced Digital Marketing?
Outsourced digital marketing is when a business works with an external agency to manage some or all of its online marketing activity.
In the holiday home industry, this typically includes:
Social media marketing for holiday parks
Paid advertising (Facebook, Instagram, Google Ads)
Website content and SEO
Lead generation campaigns
Analytics and performance reporting
Instead of hiring internal staff, businesses access a ready-made team of specialists.
Why Is Outsourcing Digital Marketing More Affordable?
Hiring in-house digital marketing support often costs significantly more than expected.
Typical in-house costs include:
Salary and pensions
Training and software
Recruitment and onboarding
Holiday and sick cover
Limited expertise across platforms
By comparison, outsourcing allows holiday home businesses to pay only for the services they need — without long-term employment costs.
This makes outsourced digital marketing more cost-effective, particularly for small to medium holiday parks and manufacturers.
Why Outsourcing Works Better in the Holiday Home Industry
The holiday home sector is highly specialised. Marketing needs to sell more than a product — it needs to sell:
Lifestyle
Location
Long-term value
Trust and reassurance
Specialist agencies that work within the holiday home industry understand:
Seasonal buying behaviour
Emotional decision-making
The difference between holidaymakers and purchasers
How to balance brand awareness with lead generation
Agencies such as us (Cherry Marketing) focus specifically on helping holiday parks and holiday home brands reach the right audiences with the right message, at the right time.
Is Outsourcing Digital Marketing More Successful?
For many holiday home businesses, yes.
Outsourced digital marketing is often more successful because it provides:
Access to specialist skills across multiple platforms
Clear strategy rather than reactive posting
Ongoing optimisation based on data
Consistent messaging and branding
Instead of relying on one generalist marketer, outsourcing gives access to strategists, content creators, advertisers, and analysts working together.
Why Outsourcing Is the Smarter Long-Term Choice
Outsourcing digital marketing gives holiday home businesses flexibility.
As demand changes, activity can scale up or down without:
Hiring new staff
Restructuring teams
Long notice periods
This is especially valuable in a seasonal industry like holiday parks, where marketing intensity often fluctuates throughout the year.
Outsourcing also allows internal teams to focus on:
Sales
Customer experience
Operations
On-park activity
while marketing is handled professionally in the background.
How Outsourced Digital Marketing Supports Holiday Home Sales
Effective outsourced digital marketing supports:
Increased visibility for holiday parks
Higher-quality enquiries
Better-qualified leads
Stronger brand trust
By combining SEO, paid ads, and social media marketing, holiday home businesses can ensure they are present throughout the buyer journey — from early research to final enquiry.
Frequently Asked Questions
Is outsourced digital marketing worth it for holiday parks?
Yes. Outsourced digital marketing is often more affordable and effective than hiring in-house, particularly for holiday parks that need specialist skills without long-term overheads.
What digital marketing services do holiday home businesses outsource?
Commonly outsourced services include social media management, paid advertising, SEO, content creation, analytics, and lead generation.
Does outsourcing digital marketing reduce control?
No. The right agency works collaboratively, providing transparency, reporting, and clear communication, while allowing businesses to retain strategic oversight.
How do I choose a digital marketing agency for the holiday home industry?
Look for agencies with proven experience in holiday parks, holiday homes, or leisure property marketing, and a clear understanding of lifestyle-led selling.