Should I Have My Own Social Media Accounts If I Use Airbnb or Other Booking Platforms?

Yes — and this applies to Airbnbs, glamping sites, boutique accommodation and unique stays.

Third-party booking platforms are excellent for:

• Visibility

• Instant bookings

• Filling gaps in availability

But they don’t:

• Build your brand

• Create loyalty

• Encourage repeat stays outside the platform

Your own social media allows you to:

• Showcase the experience behind the stay

• Build trust before guests book

• Share updates, behind-the-scenes moments and local recommendations

• Create emotional connection with future guests

Guests often check social media before booking, even if they book through Airbnb.

For holiday parks and unique stays, social media becomes your digital “front door” — the place people decide whether you feel right for them.

Over time, this reduces reliance on OTAs and helps build a stronger, more recognisable brand.