Do I Need a Large Marketing Budget to Generate Holiday Home Sales or Bookings?

No — but you do need a clear, realistic strategy.

One of the biggest misconceptions in holiday park and residential park marketing is that success comes from spending more.

In reality, many businesses overspend because they:

• Don’t know who they’re targeting

• Use poor or inconsistent visuals

• Run ads without a clear funnel

• Post content with no purpose

What matters more than budget:

• Strong, professional content (photo, video, drone)

• Clear messaging around lifestyle and value

• Targeted advertising (not “boosting everything”)

• Consistent presence across key platforms

A smaller, focused budget invested in Facebook lead generation, high-quality visuals and strategic messaging will almost always outperform a larger, unfocused spend.

Marketing is most effective when it’s planned, not reactive. That’s something we specialise in here at Cherry Marketing.