How Do I Sell the Lifestyle, Not Just the Holiday or Residential Home?

Written By Jasmine Precious

Holiday homes, residential park homes and unique stays are emotional purchases.

People don’t buy because of:

  • Square footage

  • Window placements

  • Appliance brands

They buy because they can imagine:

  • Weekend escapes

  • Slower mornings

  • Family visits and grandchildren staying over

  • Dogs enjoying open space

  • Being part of a community

Lifestyle selling is about storytelling.

Instead of focusing only on the unit, your marketing should show:

  • Real people using the space

  • Everyday moments (BBQs, walks, coffee on the deck)

  • Community events or neighbourly interactions

  • The surrounding environment and pace of life

This is especially important for:

  • Holiday home ownership

  • Residential park home living

  • Unique stays and Airbnbs competing in busy markets

Video, photography and honest captions bring lifestyle to life far more effectively than long feature lists.

Jasmine Precious
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