Should I List Holiday or Residential Homes on Rightmove or Use a Third Party?

This is a question many holiday park owners and residential park operators ask — and the answer isn’t black and white.

Third-party portals (such as Rightmove, Zoopla, specialist park agents or resellers) can be useful for:

• Increasing initial visibility

• Reaching audiences already in “search mode”

• Supporting sales teams during busy periods

However, relying solely on third-party platforms has limitations.

The downsides of relying only on portals:

• You’re competing directly against similar holiday homes and park homes

• Your brand becomes secondary to the platform

• Fees can be high and ongoing

• You have limited control over how your park or lifestyle is presented

When someone views your listing on a portal, they’re often comparing price and specs, not the lifestyle, community or experience — which is where holiday parks and residential parks truly stand out.

The best approach:

The most successful parks use a hybrid strategy:

• Third-party portals for reach

• Their own website for authority and trust

• Social media and paid ads to sell the lifestyle

This ensures enquiries don’t just come from “browsers”, but from people who already understand and value what makes your park different.