Supporting the Park and Leisure Home Industry at Cherry Marketing
At Cherry Marketing, we’re proud to work alongside the park and leisure home industry—an industry that plays a vital role in the UK’s tourism, leisure and residential landscape. From manufacturers and park operators to suppliers and show organisers, we support businesses across the sector with marketing that helps them grow, connect with their audiences and showcase everything that makes this industry so special.
A Unique and Growing Industry
The park and leisure home industry offers something truly unique: the chance for people to enjoy beautiful locations, flexible lifestyles and high-quality accommodation that brings them closer to nature. Whether it’s holiday parks providing unforgettable family breaks, residential parks offering peaceful living, or leisure home manufacturers creating stylish modern lodges, the sector continues to evolve and attract new audiences every year.
For many people, park homes and leisure lodges represent freedom, relaxation and a lifestyle choice that blends comfort with the outdoors. It’s an industry built around experiences and community, which makes it incredibly rewarding to support from a marketing perspective.
Marketing Support Across the Industry
At Cherry Marketing, we work with a wide range of businesses across the sector, providing tailored marketing support that helps them reach the right audiences and tell their stories effectively.
We work closely with manufacturers, helping them showcase their homes, innovations and craftsmanship through branding, digital marketing, websites, content and campaigns that highlight what sets their products apart.
For park operators, we help communicate the lifestyle their parks offer—whether that’s holiday escapes, residential living or investment opportunities. From lead generation and social media to website optimisation and advertising campaigns, our focus is on attracting the right buyers and holidaymakers.
We also support industry suppliers, helping them promote their products and services to park operators and manufacturers across the sector.
And for show organisers, we help drive attendance, exhibitor engagement and awareness for industry events that bring the sector together. Trade shows and exhibitions are a crucial part of the industry ecosystem, and effective marketing helps ensure these events reach the audiences they need.
Why We Love Working in This Sector
There’s something special about the park and leisure home industry. It’s a sector full of passionate people—family businesses, innovators, entrepreneurs and long-standing brands that genuinely care about what they do.
Many of the businesses we work with are built on strong relationships and reputations developed over decades. That sense of community makes it an incredibly collaborative and enjoyable industry to be part of.
From visiting beautiful park locations to seeing new lodge designs launch, every project brings something different. It’s an industry that blends lifestyle, travel, design and property—making it both diverse and exciting from a marketing perspective.
An Industry That Matters
Beyond the lifestyle benefits it offers to customers, the park and leisure home sector also makes a significant contribution to local economies across the UK.
Holiday parks support tourism, create jobs and bring visitors to coastal and rural communities. Residential parks provide high-quality housing options for many people seeking a quieter lifestyle. Manufacturers and suppliers drive innovation, craftsmanship and employment across the country.
It’s an industry that supports thousands of businesses and livelihoods, and effective marketing plays a key role in helping those businesses continue to grow and thrive.
Partnering With the Industry
At Cherry Marketing, we see ourselves as more than just a marketing provider—we’re a partner to the businesses we work with. Our goal is to understand each client’s goals, audience and challenges, and then build marketing strategies that deliver real results.
By working across multiple areas of the industry—from manufacturers and parks to suppliers and show organisers—we also bring a broad perspective and understanding of how the sector connects and operates.
As the industry continues to grow and evolve, we’re excited to keep supporting the businesses that make it such a vibrant and important part of the UK’s leisure and housing landscape.
If you’re part of the park and leisure home industry and looking to strengthen your marketing, Cherry Marketing is here to help.