Manufacturers
Marketing for the people who build the homes
Launches, show season, dealer support and lead generation for holiday home, lodge and park home manufacturers — from a founder who spent three years marketing homes from inside a leading manufacturer.
The Problem…
You build beautiful homes. Your marketing should show it.
You sell to two audiences at once. Park operators and dealers need different messages from the homeowners who'll live in your homes — and most agencies only speak to one.
Show season comes round fast. Stands, brochures, launch content and follow-up all land at once, on top of the day job.
New models deserve a proper launch, not a few photos posted on Facebook and forgotten.
Your parks need your help. Dealer parks sell more of your homes when they have great content to use, but there's rarely time to create it.
Why Cherry?
I’ve done this job from the inside
Before starting Cherry in 2024, I spent three years as Marketing Coordinator at Omar Group, one of the UK's leading park home and lodge manufacturers. I've planned show stands, launched models, supported dealer parks and created content for both trade and homebuyers. When you work with Cherry, you don't need to explain how the industry works — I already know.
What we do for you
Marketing for every stage, from the factory to the pitch
Model launches — Photography, video, social campaigns and launch pages that give each new home the moment it deserves.
Show and event marketing — Stand graphics, brochures, pre-show campaigns, on-the-day content and post-show follow-up for trade shows and open days.
Dealer and park support — Ready-to-use marketing kits for the parks that sell your homes: photos, video, social posts and ad creative in their branding or yours.
Photography, video and drone — Interiors, exteriors, factory tours and homes on site, styled to show quality and craftsmanship.
B2B lead generation and LinkedIn — Reach park owners, operators and developers who are planning new pitches or refurbishments.
Consumer marketing — Social media and ads that build desire for your brand with the people who'll eventually buy your homes.
Websites and brochures — Product ranges, specifications and floor plans presented clearly, online and in print.
Proof
Trusted by manufacturers across the industry
Omar Group · Pathfinder Homes · Regal Leisure Homes · Your Retreats & more
Pathfinder Homes
A long-term marketing partnership
We worked alongside Pathfinder Homes for over two years, providing ongoing creative and digital marketing support to help showcase their homes, strengthen their online presence and connect with their audience.
Our work has included website design, social media management and content creation, professional photography and videography, email marketing campaigns and more.
With first-hand experience in the park and leisure home industry, we understand how to showcase the quality, craftsmanship and lifestyle behind the homes, creating consistent, engaging marketing across multiple platforms.
More than just a marketing service, we've become an extension of the Pathfinder team, providing ongoing support, fresh ideas and creative content that brings their brand to life.
How it works
Simple from day one
Discovery call. We talk about your ranges, your dealers, your launches and your show calendar.
Your plan. A year-round plan built around your launches and shows, with a clear budget and no long tie-in.
Create and launch. Content, campaigns and dealer kits, all approved by you before they go live.
Report and refine. Clear monthly reporting on reach, enquiries and dealer leads.
“We've been working with Jas for our social media & most recently Smithy Leisure Park, Garstang's website and the results have been amazing. They're creative, responsive, and truly understand our brand voice. Our engagement has grown noticeably, and the content they produce always looks professional and on-point.”
Geraldine Jackson, UK Leisure Parks“We've now covered a range of options, including home photography, park photography, a video testimonial and a lifestyle shoot and have always found the team to be so lovely, professional and efficient — with excellent turnaround times too!”
Becca Moore, Berkeley Parks“Jas was very proactive and very helpful throughout updating our website. Look forward to working with her and her team in the future. ”
Barnaby, Valley ResortsFAQ’s:
Do you understand the park home and lodge industry? Yes — it's where I started. I spent three years in-house at a leading manufacturer before founding Cherry, and now work with manufacturers, parks and agents across the sector.
Can you help our dealer parks market our homes? Yes. We create marketing kits your parks can use straight away, so your homes look consistent and on-brand wherever they're sold.
Do you work on trade and consumer marketing? Both. We can run B2B campaigns aimed at park operators and developers alongside consumer content that builds your brand with homebuyers.
Can you support us at shows? Yes. We design stands and brochures, run pre-show campaigns, capture content on the day and help you follow up leads afterwards.
Do you work with manufacturers outside Norfolk? Yes. We're based in Norfolk and work across the UK, and we're happy to travel to your factory, show ground or parks.