Capturing the action, atmosphere and sponsorship behind a memorable event
Not every Cherry Marketing shoot involves properties, parks or beautiful interiors!
For this project, we were invited to capture a boating event sponsored by one of our clients, producing photography and video content for their social media channels.
Our coverage also included the awards evening following the event, giving us the opportunity to document the occasion from the action on the water through to the celebrations afterwards.
Our Approach
The brief was about more than simply photographing boats.
We wanted to capture the atmosphere of the event while ensuring our client's sponsorship received appropriate visibility throughout the content.
The important thing was to make that visibility feel natural.
Rather than creating a collection of obvious promotional shots, we focused on the action, the participants and the overall experience, incorporating the sponsorship wherever it fitted naturally into the imagery.
The Challenge
This was a very different environment from our usual shoots, and capturing moving boats on the water brought a new set of challenges.
Working with unpredictable movement, changing viewpoints and limited opportunities to position ourselves meant we had to think quickly and adapt throughout the day.
Fortunately, we were invited aboard a spectator boat, which gave us a much better opportunity to capture the event from the water.
It was a brilliant reminder of how important flexibility and creative problem-solving are when working on location.
The Finished Result
We captured a collection of event content covering the boats, the atmosphere, the client's sponsorship and the evening awards.
The result was a varied library of imagery that could be used to share the experience across social media and highlight the client's involvement.
This was one of those projects that took us outside our usual environment, and that's exactly what made it so enjoyable.
Services: Event Photography | Event Videography | Sponsorship Content | Social Media Content
